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Perspectives

If you’ve been anywhere near financial news the last weeks, you’ve heard of GameStop. Maybe you’ve even read up on the concept of a short squeeze.


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Photo by zhang kaiyv on Unsplash

Product-led growth has become a popular buzzword in the SaaS space, fuelled by growth stories like Slack, Dropbox and Hubspot. It typically refers to software companies that distribute their products through other means than traditional enterprise sales models.

This wave of SaaS businesses is supported by a few tailwinds among B2B SaaS buyers. In the extension, it’s about the blurring lines between enterprise and consumer tech worlds, summarized beautifully by @nbt here. There is lots of great content on these topics, so I won’t go deep, but trends like ‘consumerisation of the enterprise’ and ‘millennial buyers wanting to self-educate’ has…


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Photo by Jeremy Perkins on Unsplash

Mental health issues are becoming increasingly prevalent. At Northzone, we firmly believe tech will be transformational to how preventative advice and treatment plans are accessed, ultimately improving outcomes.

I think I fit the mould for an insecure overachiever pretty well. My youth was spent travelling between sailing competitions, and since then, I’ve had a mental “coach” in my head, regularly telling me: “Winning is everything, and as everyone else is clearly much smarter than I am, I’ll have to work harder”. This got further pronounced when starting my career at McKinsey — being a 20-something-year-old recent graduate, “advising” the most experienced top-management clients across industries on their most important questions was empowering, but also came with a boatload of impostor syndrome. Thus, work harder.

I’ve since realised the…


Apologies for running late! These posts are typically shared in December or January to kick off the new year, but having been busy welcoming our first daughter to the world in January (Hello world, meet Iris Grim!), I ask for permission to deliver this now.

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Photo by Andy Beales on Unsplash

Entering my third year in VC with Northzone, it’s become increasingly clear that to not only survive but also excel long-term, focus is everything. The sheer number of great businesses and entrepreneurs across geographies and industries, is just too vast to try to be relevant to all of them.

A good exercise I’ve been running…

Henrik Grim

VC with @northzoneVC based in Stockholm, Sweden. Previously w/ @McKinsey and @King_Games

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